Should you hire an SEO consultant when rebuilding your website?

October 30, 2020
You are here: HomeSEO SpecialistShould you hire an SEO consultant when rebuilding your website?

What is an SEO specialist?

SEO stands for search engine optimization and is the process of optimizing websites so that they rank higher in search engine results. SEO is an extremely important part of the growth and success of your business. An SEO specialist is someone who has dedicated their time to learning the ins and outs of SEO, optimizing keyword searches for your business, and making sure you hit the top of the Google search page.

Why should you hire an independent SEO specialist?

Hiring a dedicated SEO specialist means that you have more time to work on the more important aspects of your own business. By hiring an independent SEO specialist you’re choosing someone who can tailor to your individual needs and building a relationship with one person who understands your business. You can strategize and brainstorm with another person and build a strong team which will ultimately result in your business running more smoothly. An agency can sometimes feel impersonal and can be more expensive compared to an individual SEO consultant. Although you can teach yourself SEO techniques it does take time to learn and you’re bound to make some mistakes that can damage your outcomes and sales, these mistakes often take more time to correct. If you spend your time doing something you’re not skilled at, you’re wasting your time and your business is suffering as a result. By hiring an SEO specialist you can focus on the things that truly matter, like growing and expanding your business in other areas.

Why should you choose an SEO specialist over tools and software?

There are many SEO tools and software on the market today that are helpful but they are useless for someone who is not well versed in SEO practices. Most SEO software can cost you over $150 per month to $1,800 per year. That is a lot of money to spend on the software you don’t know how to use. Plus as we mentioned before, SEO takes time.

 The truth about SEO tools and software is that they only equate to half of the work. You still need to hire a specialized SEO professionals to do the hard underground work that will plant the results you are seeking for your business. An SEO specialist knows exactly what tools and software will work best and how to use them efficiently for your business, they can tailor keyword strategies specific to your niche and target audience and monitor them accordingly. This focused approach means that with a hired SEO specialist your business will rank better on search engines, a better search engine ranking means you will receive more organized traffic resulting in more money saved on paid advertisements and more people engaging in your products and services.

What is organic traffic?

Paid advertising can sometimes be rather annoying to customers, so much so that AdBlock now exists for a lot of people which means your paid advertisements may not even be seen by your potential customers. If your paid advertisements are effective you will get what is called paid traffic which stands for the people who have clicked on your advertisement to visit your website. Although paid traffic only accounts for 10 percent of traffic. However, unlike paid traffic, organic traffic means that your visitors come across your website from search engine results which means they have actively searched for something to solve their problems or piqued their interest.  51 percent of all website traffic comes from organic search. That’s the power of SEO. With the right SEO tactics, your ideal customer will discover your website through relevant pages and search terms and make a purchase. It is estimated that 39 percent of customers are influenced by a Google search because they are actively searching for a solution to their problems or to make a purchase based on their interests.

 By hiring an SEO specialist you can be assured that they will create safe funnels and deliver marketing tactics that will guarantee conversions on your website.

An SEO consultant will be able to monitor your rankings and adjust where possible for optimal search rankings. By hiring a specialist you can be assured they will analyze data, create campaigns, monitor progress for rankings, and make changes if necessary for better performance. Some websites can be messy and links can be clunky, an SEO specialist can fix this by redirecting broken links, maintaining local listings, and optimizing old content. 

 SEO is not something that is done once, it requires frequent maintenance, changes, and monitoring all of which take time away from your business.

An SEO specialist can fix links to rebuild your website

At FairGoSEO we have over 12 years of experience in the SEO industry. So you can rest assured your SEO will be in safe hands and managed effectively with a qualified expert. An SEO consultant will conduct a keyword audit to find what best ranks on a search engine. A professional SEO is trained to build links. Link building is the process of getting good quality backlinks from websites. The more high quality backlinks you have, the better your content will rank in a search engine. 

During a website rebuild, its highly recommended to have a structured plan in place. This will make sure that the value built on old website is passed safely to the new website. This can be done by extracting existing website URLs and map it with the new website URLs using a right 301 method. Many websites, over 80% gets effected due to wrong transition strategy. This is where, a knowledgeable SEO professional can come in and bridge the gap.

Link building is also very complex than it sounds, many SEO consultants say that link building is the most difficult aspect of SEO and takes a lot of time.

 Technology is rapidly changing and so is the world of SEO, if you’re not an expert and don’t have the time to dedicate to SEO it is impossible to keep up. By hiring an expert SEO specialist you can be assured your website is updated with the latest SEO techniques and rules regularly so you never fall behind.

 As a business owner, we can only guess you don’t have the time to keep up with SEO trends or Google algorithm changes and would rather focus on the other aspects of your business. An SEO consultant can do all the hard work for you.

Why choose us as your SEO specialists?

We get to know you, your business, and your values so that we can target your ideal audience and bring them to your site. We provide in-depth keyword research and build trust and credibility. We will optimize your website to be more discoverable and easy to navigate.

We’re Affordable

SEO agencies can be very expensive and we understand that not every business has the luxury of forking out thousands of dollars per month. We offer affordable services for local SEO, small business SEO,eCommerce SEO, and many more.

If you are wanting to hire an expert SEO specialist then give us a call or email today!

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